VISION
We support our customers create wealth and thereby attain financial security.
MISSION
To be the preferred financial service provider offering our customers innovative and appropriate products and services which enhance stakeholders value whilst being responsive to the environment in which we operate.
CORE VALUES
TRUST: Deliver on our promise and commitment to our stakeholders
ACCOUNTABILITY: Acknowledge and accept responsibility for professional actions and decisions
DILIGENCE: Demonstrate professionalism in all our dealings with stakeholders
INNOVATION: Anticipate changes and respond appropriately with creative and effective solutions
RESPONSIVENESS (Woe li; Mie li): Remain alert to the financial needs of customers and address effectively.
TEAM WORK: Collaborate and complement each other to deliver our value propositions.
